Shanghai, Nov 6 – Chinese high-end fashion house EP YAYING made its debut at the 9th China International Import Expo (CIIE) under the theme "Cultures Interwoven."
The pavilion showcased the brand’s ecosystem across three chapters. A focal point was the "Three Treasures": Grade 6A Mulberry Silk, Tibetan Yak Down, and Alxa White-in-White Cashmere. These premium Chinese fibers were displayed alongside co-created fabrics from prestigious European heritage ateliers, highlighting EP YAYING’s global co-creation model. The exhibition also featured the global unveiling of the "Mandarin Collar Chinese Jacket," a signature piece blending global luxury materials with traditional Eastern tailoring.
By leveraging the CIIE platform, EP YAYING demonstrates how a Chinese brand integrates local resources with global craftsmanship, driving a deeper dialogue between Eastern aesthetics and the global fashion industry.
